For decades, concrete has been the default choice for construction across the Middle East. It’s durable, it works in extreme heat, and robust supply chains are established. But that era is winding down. Right now, in 2026, developers are shifting away from conventional materials faster than anyone predicted, and the transition is accelerating. The numbers are striking. The MEA was the only region in the world to record an increase in demand for green and sustainable buildings in 2025, and that momentum has carried into 2026. While global green construction is slowing,…
