Africa Business Heroes Spotlight

Developing Agrohubs for Agricultural Precision



By: Mohammed A. Abu

INVESTIV, a pioneer and leader in drone technology in West Africa, recently raised $800,000 (approx. 500 million XOF) from UK impact fund AGDEVCO and RAJ GROUP Holding to set up precision agriculture service centers for rural populations.

One of the company’s main challenges is to make its technologies available to small and medium-sized farmers for the production of food crops and perennial crops. To meet this challenge, INVESTIV, in partnership with AFRIQUE PHYTO PLUS, West Africa’s leading distributor of agricultural inputs, has developed a concept called Agrohub.

An Agrohub is a center offering precision farming services and a range of agricultural inputs. It is set up in villages and production zones in partnership with agricultural cooperatives and has a demonstration plot of around 2 hectares.

Precision agriculture uses information technology (IT) to ensure that crops and soil receive exactly what they need for optimum health and productivity. This also ensures profitability, sustainability and protection of the environment.

Precision agriculture (PA) is the science of improving crop yields and assisting management decisions using high technology sensor and analysis tools.

PA is a new concept adopted throughout the world to increase production, reduce labor time, and ensure the effective management of fertilizers and irrigation processes.

It uses a large amount of data and information to improve the use of agricultural resources, yields, and the quality of crops (Mulla, 2013). PA is an advanced innovation and optimized field level management strategy used in agriculture that aims to improve the productivity of resources on agriculture fields.

The Africa Business Heroes is a Jack Ma Foundation’s flagship philanthropic programme in Africa to support entrepreneurs. Its mission is showcase and grow local talent who are creating positive impact in their communities and beyond and inspire a movement of African entrepreneurship.

Over a ten-year period, the programme will recognize 100 African entrepreneurs and provide grant funding, training programmes and broader support for the broad African entrepreneurial system.


Africa Business Heroes Spotlight

Africa’s Business Heroes (ABH) is the Jack Ma Founda

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