Backbase to release its 4th edition of the African Banking Digital Transformation Report at GITEX Africa 2024


Marrakesh, May 27, 2024 — Backbase, the creator of the global leader in Engagement Banking Platform, is thrilled to announce the launch of the 4th edition of the African Banking Digital Transformation Report at GITEX Africa 2024.

This report, produced in collaboration with the pan-African publication African Banker, has become a cornerstone in Africa’s financial news landscape, offering deep insights into the ongoing digital revolution within the banking sector across the continent.

The 2024 edition of the report draws on comprehensive survey data from over 150 banks spanning 35 countries, providing an in-depth analysis of current digital banking trends, key innovations, and the progress of digital transformation. This release underscores Backbase’s commitment to fostering technological advancements and driving financial inclusion in Africa.

These are the key highlights of the 2024 Report:

  • Digital Innovation: A detailed examination of the latest technological trends reshaping the African banking ecosystem, with a significant focus on Artificial Intelligence and cybersecurity.

  • Financial Inclusion: Analysis of strategies implemented by African banks to enhance financial inclusion, particularly through mobile wallets and super apps.

  • Resilience in Adversity: Insights into how African banks are navigating the challenging macro-economic environment while maintaining a strong commitment to digitization.

Backbase will also be a key participant in the Future of Finance Summit at GITEX Africa 2024. Backbase will participate alongside partner organisations Seven and OneTech. Highlighting the evolving digital landscape, Backbase will join a panel discussion titled “It’s a Bird! It’s a Plane! It’s a… Super App?” Super apps are becoming central to consumer convenience and financial empowerment, with digital wallets and mobile money leading this transformation.

Africa, with its rapid smartphone adoption, is poised for a significant shift towards these embedded financial solutions.

Heidi Custers, Digital Transformation Director, Africa at Backbase, will address the audience during the panel discussion. “Africa has always been at the forefront of mobile payments innovation. Our participation in GITEX Africa 2024 with our African partners and the release of our latest report underscores our commitment to advancing digital banking across the continent,” said Ms Custers.

Event Details: GITEX Africa 2024, the continent’s largest tech and start-up show, will be held from May 29 to 31, 2024, in Marrakesh, Morocco. The event, under the High Patronage of His Majesty King Mohammed VI, is hosted by the Digital Development Agency (ADD) and the Moroccan Ministry of Digital Transition and Administration Reform.

Visit Backbase at booth number 20B-20 in the Digital Finance Hall #20, where we will showcase the latest innovations in digital finance.

For more information on GITEX Africa 2024 and the Future of Finance Summit, visit

Distributed by IC Media on behalf of GITEX Africa 2024

Related Posts

Leave a Comment is the online Pan African news hub of Africa Rising Communications Ltd, a wholly Ghanain owned company in the media space across Ghana, Africa and beyond.


The publication is focused on Africa and humanity’s progress and sustainable development.

Edtior's Picks

Latest Articles

Get In Touch

+233 277727992

+233 503287588

Send an Email

Subscribe to our Newsletter